Blog of a Long Distance Worker Tech

The blog about mobile tech

Is the new MacBook Air eating into iPad sales?

Since the Late 2010 MacBook Air was released, there has been a huge amount of interest in the small and light space. Now the headlines are coming through asking the obvious bait question:-

Is the new MacBook Air eating into iPad sales?.

Until the recent release, most people were posting about whether the iPad was eating into Netbook sales. This sounds repetitive but I do not doubt the figures. There is variation in demand for these tools.

I prefer however to look at the wider situation – the one where I see netbooks used all over by many people and I also see many people using iPads, and also see many people using what could be called netbooks, but are actually ultralight notebooks. It all comes down to mobility and what people feel is useful for their particular situation, and I see the future for all of them.

I see this because I have netbooks, an iPad and an ultra-light notebook and use them according to need and suitability. I use my netbook when I want something small but I also want to generate content, and make use of particular software. I use my iPad for home browsing and quick consumption of content (particularly electronic magazines) within my home. I use my ultra-light for actual day to day work. I have a use for all of them…

They all have two things in common – good size for portable use and lots of battery life.

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  • http://www.satchelsandbags.com David

    I agree. There is bound to be a bit of cross-category cannibalisation but I don’t see the iPad and other tablet PCs as the ‘death of the netbook’. Their introduction will limit the size of the netbook category but they serve slightly different functions.

    I don’t currently have an iPad as my need for an electronic reader/browser is less than my need for a content producer, so I’ll stick with the netbook for now. If that balance shifts then I’ll add an iPad but I won’t replace the netbook.

  • james braselton

    hi there david i have a ipad plus 2 ssd hp netbooks one is the 8.9 inch 1.6 ghz cpu 1 gb ram 16 gb ssd and the other netbook is the hp 110 10.1 inch 1.6 ghz 1 gb ram and a 32 gb ssd ssd netbooks are way faster then there hard drive netbooks